A little while ago I made a complaint to the ASA about the terrible Reed advert. You can read that complaint here.
The ASA have now replied. It is not good news
Dear Mr Kett
YOUR COMPLAINT – REED ONLINE LTD
Thank you for contacting us.
I take your point about the range of roles offered in the ad, and the BCAP Code we administer specifies that ads should not mislead, but we don’t think our intervention in [sic] warranted this time.
In our opinion, viewers are likely to interpret the ad as meaning only that a wide variety of jobs can be found on the Reed website. The lollipop man character, together with ‘James Reed’ and all of the other roles referred to, eg., drummer, endocrinologist, wife, serve to deliver that message in a light-hearted way. With this in mind, we don’t believe viewers are likely to be misled as you suggest.
Although we won’t pursue the matter further at this time, we would like to thank you for taking the time to raise your concerns with us. If you would like more information about our work, please visit our website, www.asa.org.uk.
Another win for Big Business and a kick in the nuts to the Little Guy.